Originally, MMT Black functioned as a high-level discount program. However, as business requirements evolved, there was a strategic push to integrate other hotelier benefits and inclusions.

In its intermediate stage, the system relied on manual, offline interventions (BDM-led), as the platform lacked the native infrastructure.

The challenge was to architect a self-serve ecosystem that shifted control to the hoteliers while maintaining a premium, cohesive experience for the end-user